Optimized Identity and Branding for Software Company
I helped a SAAS startup with numerous community building software products develop a cohesive identity and drive market share. Using a holistic approach, I dug deep into the community building world, identifying buyer personas, clarifying messaging, and analyzing competitors.
I developed core positioning and key messaging, collaborated with designers on brand identity, and built a tiered communications strategy. The result was an SEO-optimized website that effectively communicated the value of building strong communities, increasing their natural leads by 300%.
Managed Key Partnerships with Leading Brands
I supported a nonprofit client in cultivating partnerships with internationally recognized brands to raise funds and awareness. My approach involved researching partner brands and collaborating with their creative teams to align objectives.
I led the development of co-branded messaging for outreach and delivered landing pages, email campaigns, and press releases. The result was multiple successfully delivered campaigns across channels that generated significant awareness and donations.
Developed Client Project Case Studies
An international nonprofit with 15 years of successful global initiatives needed to increase awareness and drive interest. I recommended highlighting their growth and impact through comprehensive case studies for each project they supported.
I gathered relevant archived content, conducted interviews, and collected imagery and data from key stakeholders. I organized this content into impactful story boards and project highlights that were used in over 25 outreach campaigns across web, video, print, and email mediums.
Launched a New Mentoring Solution
A client had created a mentoring solution for companies and organizations and needed a comprehensive go-to-market strategy. I explored the process of finding and working with mentors across different settings, focusing on market segmentation and product messaging.
I developed an onboarding and roll-out plan for implementing mentoring networks, then created a comprehensive 12-month marketing strategy. The result was a holistic solution for building and empowering a mentoring culture within organizations.
Managed Events with 2,500+ Attendees
I managed all aspects of important celebrity fundraising events for a local nonprofit, with primary goals of raising funds, increasing awareness, and driving community involvement. I partnered with Seattle Theatre Group and celebrities to develop and execute comprehensive plans.
My work included promotion, talent management, media/PR, catering, after-parties, and side-events. I delivered multiple sold-out events featuring musical, comedic, and inspirational stories that achieved 100% of fundraising objectives, increased the mailing list by 125%, and engaged multiple community organizations.
Created Collateral and Web Design for Wellness Organization
A wellness organization needed marketing collateral and a new website to launch their business just as the pandemic was beginning. I consulted with the client to understand their vision, researched the industry, and benchmarked competitors.
I refined their target audience and positioning, then developed a strategy for offering hybrid virtual services and safe in-person gatherings. The result was a targeted web presence with SEO-optimized content and a booking system that increased their business by 200% annually.
Launched New Book Club Web App
A client needed to introduce a new web application for book club management targeted at small and medium-sized organizations. They had developed the application but needed to launch an online presence to increase awareness and interest.
I examined the product, clarified use cases, and benchmarked competitors. I refined their target audience and positioning, crystallized features and benefits, and developed product-specific branding. The result was a targeted web presence with SEO-optimized content that gained a 200% increase in beta program leads.
Delivered a New Online Crowdfunding Strategy
A client wanted to develop a campaign-driven online fundraising platform. I analyzed existing crowdfunding platforms, identified best practices, and consulted with executives to concept and design a comprehensive web strategy.
I worked with developers to bring the vision to life and developed actionable content delivered through drip email campaigns. The result was a custom microsite supporting 15 different projects with individualized campaigns, increasing overall contributions by 20% with a 90% success rate.
Delivered Internal and External Key Materials
A client needed support developing internal and external materials for general communications with the goal of providing professional and engaging content across mediums. I analyzed target segments, gathered key metrics, and collected success stories.
I utilized industry benchmarks and organizational learnings, consulting with the board and project leaders to clarify positioning and unify messaging. These materials were implemented in an annual content calendar, achieving 100% satisfaction from stakeholders while growing audiences by 500% across channels.
Revamped Content Strategy
A client needed a consistent storytelling process for collecting, crafting, and distributing impactful content. The primary objective was to create a blog presence to tell the ongoing story of the organization.
I studied successful blogs in the industry, gathered key learnings, and created an inventory of stories and topics. I developed a content calendar and executed a consistent plan, producing the first blog for the client and maintaining content for several years. More than 150 stories were delivered over three years, increasing the email list by 300%.